Press
Release: 17th February 2011
Bounty announces the launch of
major new consumer baby product guide
Bounty,
the UK’s favourite baby club, has today announced that it will launch a new baby
product guide for pregnant women.
Bounty is
already well known to generations of mums for its guides to pregnancy and
birth, contained within its highly successful Bounty sample packs which are
given to mums through maternity wards and retailers Sainsbury’s and Boots. Now,
the Company is launching a dedicated baby product guide, which will give expert
product information, advice and tips on all the gear a mum can expect to buy
before the birth of her baby. With a print run of 375,000 copies, this will
become mums’ purchasing bible.
With
sections on nursery furniture, car seats, prams and pushchairs, bathing,
changing and more, the guide will be given to all pregnant women along with the
Bounty sample pack received at the start of the woman’s third trimester of
pregnancy, just when she is planning major purchases for her new baby. Bounty’s
sample packs reach around 96% of all first time mums, starting with a pack on
the first scan at around 12 weeks.
Bounty
Product Editor Sally J. Hall says, “Bounty is already well known and trusted by
health professionals and the families they care for. Providing mums with a
comprehensive guide presented in an easy to understand way will provide an
excellent resource, enabling mums to choose between all the products on the
market when expecting their new baby. They can keep and continually refer to the
guide for the first two years of their baby’s life.” She also comments, “The
Guide will enable companies who make products for the baby market to achieve
unrivalled coverage of their target market in one publication, as this will be
the largest product-based baby equipment guide provided in the UK by a consumer
publisher.”
Consumer
Champion for Bounty, Faye Mingo says, “Our members
tell us they want trusted product advice that helps them to buy what they need
and what’s best for their family. Bounty is utilising its expertise and
giving value to mum by helping her make those important choices – and also
helping her to avoid buying unnecessary or overly expensive goods.”
In addition
to the print version, the Guide will be rolled out across Bounty’s popular
website, bounty.com, where mums will be able to review product features and to
upload their own comments and recommendations, making the website the best
resources an expectant or new mum can utilise.
For
further details, please contact Sally J. Hall, Editor, on 020 8340 2212 / 07790
992797 Babyproducts@Bounty.com
For
details of commercial and Sponsorship opportunities, please contact Justin
Gould, Head of Creative Solutions, on 01707 29 4008 JustinG@Bounty.com
Ends.
Notes for
Editors
· Bounty (www.bounty.com) is mums’ best-loved source of advice and support
for everyday parenting and has been giving mums more for over 50 years.
· Bounty is a free to join parenting club
that works with top brands, charities and government to provide mums and
mums-to-be with product samples and information and helps them get the most out
of family life.
· With over 50,000 new members joining
every month, more than nine out of 10 new mums receive Bounty packs and
information guides and on average, bounty.com receives more than 1.3million
visits to the site each month.
